What is licensing?
Licensing is 100% about relationships and trust. Before you can built a product you have to built the partnership based on mutual understanding of the goals and respecting and nurturing those goals together.
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Having a passion for the product has been my key to success. Embrace your brand because if you don’t care, then how do you expect your customers to?
Licensing is as much about collaboration as it is about making the deal. Being present and accessible is my key to effective deals.
